The Market Outfit

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The months of November and December can be an awkward time for many rosarians. While the growing season is coming to and end, the winter hibernation season has not yet begun. Some of us just don’t know what to do with ourselves or our rose bushes during this period of time.

Because your bushes are not yet in hibernation they still require some attention from you. Water continues to be a prime need, so make sure that the soil around their roots continues to remain moist. Give them a good soaking as need be, but, as always, don’t over-water.

Water is an important part of your roses’ winter survival requirements and properly hydrated roots will help them stay protected when the cold weather arrives.

Stop all pruning and deadheading activity so you do not encourage new growth. You should have stopped applying organics last month, and you don’t want to apply any more fertilizer now either. Your goal is to keep your roses healthy while, at the same time, encouraging them to begin the process of going into dormancy.

Continue spraying at least once each month to combat black spot. Spider mites are still active during late autumn so keep your eye out for them. Spritz your blooms and foliage with water whenever you see signs of infestation. Aphids are also active now, so have a bottle of soapy water ready to send them packing.

Pick off any diseased leaves and rake away any fallen leaves from your rose beds. This not only improves the appearance of your garden, it also removes any disease residue which may be still on the leaves.

This is also a good time to prepare your new rose holes and rose beds for next year’s growing season. They will have time to “mellow” over the winter season and will be ready to accept new bushes in spring.

Begin the process of piling mulch around your more delicate varieties such as “St. Patrick”, “Color Magic”, “Oklahoma” and “Signature”. Your hardier varieties can wait until next month. See our “Winter Gardening” article for mulching tips.

You worked hard all season to keep your roses healthy and beautiful. If you did everything right, you were probably rewarded with waves and waves of beautiful blooms. Your hard work is almost over for the year, but don’t neglect your roses during these important final months.

Alice is an avid gardener who shares her resources and experience online at www.roseblogonline.com.

If your items aren’t selling, then you might have a bad pricing
strategy. There as many pricing strategies in the world as there
are buyers - if you look at two businesses selling the same
thing, often the only difference you’ll be able to find between
them is pricing.

The ‘Few Dollars More’ Strategy.

Here’s something you might not have thought of. If you set your
auction’s starting price to what you would usually charge for
Buy it Now, while setting the Buy it Now price a few dollars
above, you can make a profit by setting off an interesting
psychological reaction in the buyer’s mind.

Here’s what they’ll think. They want the item, but why should
they bother bidding for it? After all, they could use Buy it Now
for just a few dollars more, and be sure of getting it! Doing
things this way makes the value of the Buy it Now option extra
clear to the buyer, and makes them more willing to pay extra for
the privilege.

The ‘One Dollar Less’ Strategy.

This is simple, but requires you to keep an eagle eye on your
competition. As soon as they start a Buy it Now auction for an
item you stock, start an auction for one of those items
yourself. Match the title closely, but price your item one
dollar less than theirs. This will mean that your auctions will
sit together in the search results, and who’s going to see both
and go for the one that’s a dollar more expensive?

The ‘Free Shipping’ Strategy.

Buyers really hate paying for shipping. With Buy it Now, you
might find it easier to incorporate the shipping cost into the
main price of the item, and then write “free shipping” in the
auction’s title. You’d be surprised how many buyers would prefer
to pay one price including shipping for the auction, instead of
having shipping added on at the checkout. Again, this is
psychological: they pay the same at the end, but it doesn’t feel
like they’ve paid an unnecessary ‘extra’ cost for Internet
shopping.

The ‘Go for It’ Strategy.

If you’d like a slightly more risky strategy, try this. List
your item for the maximum duration (ten days), starting the
listing on a Thursday so it goes across two weekends and
finishes on a Sunday. Set the starting price to the minimum (one
cent).

What you’re trying to do here is give bidders as long as
possible to discover your auction, so that they push the price
up themselves. Pay for a few upgrades like bold and highlight,
to give them a helping hand. If you do this right, you can make
a much bigger profit than you would have with any Buy it Now
price, especially with a medium or high value item.

How to Boost Your Affiliate Earnings in 3 Easy Steps

(c) 2003 Pencil Dude

Often the difference between affiliates who drive traffic and
sales to their affiliate programs’ sites depends on little
things that they do month after month. I know this is the case
for me. Here’s what we do.

1. You Have To Do Something - Anything.

I was on the phone with an affiliate manager for one of the
large Internet Marketing courses and during that conversation he
told me an interesting thing or two. He told me that they get a
lot of e-mails and phone calls from affiliates wondering why
they haven’t made any money from their program.

Every single person that has asked that question all had the
same problem. They hadn’t bothered to do anything at all. These
people hadn’t even bothered to put up a banner that was readily
available on their websites, let alone do any of the better ways
of promoting a program.

You have to do something. Start with the easy stuff. If your
affiliate program gives you banners or text ads to put on your
site, use them. Put them up immediately. There - you’ve just
taken your first positive action towards making some money from
your affiliate program.

2. Keep In Contact With Your Affiliate Manager:

Hopefully your affiliate program keeps you up to date by way of
a regular newsletter or some sort of affiliate update. However,
regardless of whether they do or not it’s important to keep in
contact with your affiliate manager yourself.

Send them an e-mail and introduce yourself, tell them what you
are doing in the way of promotion for their program. If they
sell more than one product or service, find out what product is
doing really well currently. Ask them what types of creative are
working best for that product. Is it a particular classified ad,
HTML e-mail ad, banner, pop-up?

There are numerous instances where this really worked well for
me. Let me share one with you.

I was writing an article about word-processing for a recent
issue of my ezine and I was thinking of using an ad for a
certain piece of software (which was a cost per action
campaign), in my top ad spot. So, I asked my affiliate manager
of the CPA network that I belong to if this campaign was still
going to be around when I published my article. He replied back
and said, “Yes, but no-one likes that offer, why don’t you try
advertising this other software instead”.

As a result, instead of advertising an offer that probably would
have flopped, I ended up selling several pieces of software that
week and got myself a nice check in the mail.

3. Spread The Word.

Get an ad into your own e-zine, rotate that ad for a few issues
and see how it does, and then when you’ve got a winning
responsive ad, try some other e-zines that would be a good match
for the product that you’re advertising.

Here’s the one that really works well for me. Send out a solo
mailing to your opt-in ezine list.

There are two key elements as to why this works so well. If
you’ve been building a good subscriber list, they’re more
inclined to listen to what you have to say than some stranger
that they run across somewhere on the web. For me there is an
additional factor here. My list tends to be more receptive to
solo ads because I don’t send them a lot of solo mailings in the
first place. So, they’re less inclined to say “Oh no not another
one - Delete!”

The second reason, and this is perhaps the more important one -
I personalize it. This doesn’t mean that I address everyone by
their name, (although that would really helpful but my list
server is kind of behind the times ). What I mean, is that
the e-mail reads less of an ad and is more conversational in
tone. “Advertorial” is the correct term for this type of an ad I
believe.

It comes off far more believable than most of the ads out there.
Instead of pushing against a brick wall and saying “Here’s a big
long ad - read it and buy what I’m flogging”, I’m dropping in
for a friendly chat with a neat suggestion or answer to your
problem, want, or need. It works great!

There you have it - Three easy steps to help boost your
affiliate earnings. Implement them and you’ll be on the road to
seeing better results.

= = = = = = = = = = = = = = = = = = = = = Pencil Dude aka Robin
Forbes is the Proud Publisher of Pencil Dude’s Picks
http://pencildude.com/ and is on the road to affiliate success.

Check out the simple tools and resources that he uses to make
his ezine profitable: http://pencildude.net/ = = = = = = = = = =
= = = = = = = = = = =