The Market Outfit

Search engines have become so intimidating lately - most people
think that search engines are just out to get them - everyone’s
becoming afraid… They also think that getting #1 rankings
is near impossible.

Yes, if you’re trying to trick search engines, THEN - they’re
out to get you - BIG TIME.

BUT, if you’re willing to work with them and help them,
then they can seriously be your business’s best friend.

Here’s how:

—————————————-
Writing Articles for Search Engines
—————————————-

Actually, you’re writing articles for TWO people.

1. Search Engines

2. Your Potential Customers

. Why for Search Engines?

Because search engines love content, and it’s that very content
that let’s you invite traffic from search engines.

These articles help you optimize your website for search
engine rankings (more on this in a bit).

. Why for Potential Customers?

Because these articles are what your prospects are looking
for on search engines - they land on that page, find the
information they need and then see your “recommendation”
- aka affiliate link and they click, click BUY.

So, your articles eventually lead to sales and commission
for you.

So once again, the purpose of articles:

. Provide content/information for:

. Search Engines

. Potential customers

. Promoting traffic to your affiliate program

—————————————-

Optimizing your Articles with Keywords
—————————————-

We don’t want to make your head spin here, so we’ll try to keep
this AS simple as possible.

There are certain places you want to insert your keywords
when building an article webpage.

Here they are:

. The title of the page

. The Description META Tag

. The Keyword META Tag

. In your Headline, use HTML Tag < h1 >< /h1 >
. Your first line of text

. Once or twice per paragraph

. Once/Twice in bold

. In the text of a link

Some other tips:

. In your graphics - use keyword in HTML ALT tag

. Use a secondary keyword also - a few times

Some Cautions:

. Don’t Overkill - repeating your keyword an obsense number
of times will not help you at all - it will hurt you.

. Never hide keywords - never.

. Nothing tricky - if it’s tricky, don’t do it.

. Don’t have a LONG keyword META tag

The above is how most search engines determine how relevant
your webpage is to a specific keyword.

This is NOT the only element involved in search
engine optimization, however, it’s one the most important.
The next strategy we’re going to discuss is also critical -
for Google, especially.

You can learn a lot more about How to Dominate Search Engines
and also get Step by Step Instructions to turn that traffic
into $300.00, $600.00 or $900.00/month in residual
income at DominateSearchEngines.

———————————–
A Linking Strategy
———————————–

Alright, now, we’re going to discuss the one, quite possibly
most important element to ranking well in Google - the #
of incoming links.

Google has been giving more and more importance to what they
call their “PR” - short for Page Rank. The PR is based
on a scale of 1-10 and the higher it is, the more incoming
links you have.

The PR is determined by the number of INCOMING and OUTGOING
links you have. You should have the maximum number
of incoming links.

See, Google’s theory is that by having a site link to you,
that website is basically “voting” for you - that site
is telling Google

“Hey, I like that website, it has good content, I feel
comfortable sending MY visitors there, so should you…”

The more sites that tell Google that, the more willing Google
is to send it’s traffic.

So, bottom line, recruit incoming links.

—– How?—–

How did we know you’re going to ask that million
dollar question?

Our answer is not that “great” -

“Just ask…”

Contact websites in your niche and ask them for a link exchange.

How to find these websites?

• Check the sites linking to your competition on Alexa.com
• Do a search on Google.com for your keyword and contact all
  the relevant websites.

Send them an e-mail, call them, etc…and let them know what’s
in it for them - a reciprocal link to help THEM with search
engine optimization as well.

NOTE: A linking strategy is VERY important if you want
any chance at making it to the Top 10 page on Google and
then staying there…

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Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.

The best things in life are free, as many would say. This especially holds true with regards to advertising one’s products or services. With free Internet marketing services, you can save a lot. Instead of shelling out big bucks for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business. Many information websites now offer info on Internet marketing services that comes with no price tag at all.

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. It will do your business more good if you mix traditional advertisement efforts with new marketing media.

Here are few of the free methods that you could utilize to make your products and services to be in their most visible, thus saleable, form.

1. Promote your business through free search engine submission and optimization.

Submit your website to various search engines regularly, if possible monthly. This will make more people know that your website actually exists. Aiming for the top search engines will help a lot in this endeavor.

2. Improve your articles.

Remember that information on articles with good content as traffic-bringer of websites? This time it’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site’s content by regularly checking the standing of your keywords with the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups.

4. Use free comprehensive web traffic analyzers.

These are valuable tools that you can make use of without costing you a dime. Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don’t have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available free for the Internet marketer to use.

6. Monitor your website’s visibility.

Tools such as search engine position trackers may be used to see your website’s standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing efforts.

Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash!
http://www.MasterWordsmith.com

There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feel the same way. But the truth of the matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.

5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to the network. In return, the ads they define are displayed across the entire network. The best part of ad networks such as the one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding is knowing about link development. Maybe in the early 90’s the idea of “if you build it they will come” might have been true. But in the year 2005 the internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links the search engines will all buy ignore your site.

Ron is the CTO for Dice Ventures Inc an internet holdings and development company. Some current projects include a hosting forum and a Linux forum

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?

Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online? How can you garner sales online?

One marketing technique is to be listed in search engines - but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard?

One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.

If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.

PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.

Here are five tips to get the most out of PPC.

Get Ten Specific Keywords. If you are a company specializing in exercise equipment, don’t select “exercise equipment” or “gym” as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try “treadmill” or “stationary bike.” Select a maximum of ten words, just to test the waters and see how your potential customers respond. If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.

Write Your Ads but Write the Truth. Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad’s promise - but what if it doesn’t? A customer clicks, you pay, but the customer doesn’t buy. You lose.

Write a succinct but accurate ad that doesn’t sue vague language. Avoid using words such as “free,” “low cost,” “extremely effective,” and “cheap.” Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.

Budget Your Bid. It’s tempting to go all out and set your prices, especially if you think your product will sell. But what if it won’t? Set a monthly budget of about $100 for your bids, and bid just right - bid too high and you will run out of money, bid too low and your ads won’t show up.

Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Don’t waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:

Make Your Site a Professional One. The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers’ browsers. Link your ads to the exact place on your site where your product or service appears.

Know When to Stop. PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.

Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you’re successful, can soon mean Profiting Perfectly in Cash.

Link Popularity is one way to build traffic into your website. The idea is initiated by Google cofounder noting that if one website A points to another website B, this implies that website A is endorsing B on its own website. Therefore, the better a website is, the more links pointing to that particular site.

This concept is now known as link popularity. A lot of webmasters are obsessed about their site link popularity. Some tried unscrupulous way by buying hundreds of text link from another site. But this method works only in the short term. A frequent updates from Google, also known as Google dance, change its algorithm periodically.

The effectiveness of buying the so-called text link has been decreasing as Google made some changes to its algorithm. Recently, some suspect that the latest Google update also diminish the value of reciprocal link. Reciprocal link is exchanging link with other sites where site A link to B and site B made a link to site A.

I am no expert in search engine algorithm. The only individuals who know how Google works is those folks residing at Googleplex themselves. However, I believe that there are some ways you can do to gain link popularity.

First and most importantly, you need to build lots of contents. Having lots of contents enable you to give information to search engine users. When these folks like your thought or insight, some of them will eventually quote your article and provide a source, the equivalent of a linkpage, pointing to your website.

Furthermore, as your content grows, you will be viewed as the expert in your field. This will in turn attract more surfers and webmasters which will ocassionally give you a link back.

The second way to get more links is to open your own web log or blog. People that read your blog will click on the link you provided if you can give them an interesting article to read.

The third way to gain link popularity is to submit a one way link page to web directories. While this method is less effective, a one way link is a safer way to go rather than a reciprocal link. The reason is that your site normally do not get penalized from a bad link pointing towards you. After all, you can only control your links pointing to other websites and not the other way around. If you are doing reciprocal link with a ‘bad’ website, google will penalize you too since you ‘endorse’ their websites by providing a link back. With this method, make sure you don’t oversubmit your website to one specific directory.

Google’s spider may suspect lots of links pointing to your site as a sign that you are buying a text link from that particular site.

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